We are all born curious. We learn about life through play. But, the more we learn, the less we play. And gradually, we lose the ability to imagine anything other than what we know.
The pleasure of the absurd is replaced by knowledge and habitual thinking. And suddenly, we are just like the adults who didn’t understand us as children.
But the future is about creating together. And children know more than most that when playing together, you create worlds that no one has seen before. Find solutions never imagined.
That’s what we want – to create worlds and solutions that no one has seen or imagined before. Physically, we want to make Billund a child-friendly city that invites adventure and exploration. Mentally, we will make Billund the global capital of a future formed with those who will live in it.
In short, Billund will be the best city in the world for children - and the world.